As we approach the start of another F1 season, are there any lessons that the fastest people on the planet can teach the international real estate investment industry?
Driving as fast as you can in some of the most glamorous places in the world is a long way from trying to find tenants to fill your office building in a slow economy, but as the real estate industry heads to the South of France there may be a few things to take notice of.
Cross-border investment into real estate continues to grow and similar to the most successful F1 teams, those that put the time and effort into ensuring they get it right not just in one or two locations but consistently through the season in locations with different tracks, weather and circuits and proving to be the most prosperous.
While owning buildings in London, Paris, New York and Tokyo sounds appealing, to make it work you have to know the ins and outs of every local market quirk. And when it comes to making a pit stop or refurbishing the building then the team must be well practised and experienced. Lewis Hamilton may one day be the next high net worth property investor.