Posted by: Daniel Gorosch
Jones Lang LaSalle, Sweden
When you travel around the business districts of Europe, even on the Riviera where many of us are this week (yes, MIPIM!), you get struck by all the giant buildings and huge constructions, housing thousands and thousands of workplaces for millions of people. From the outside it all appear square and immobile – and very impersonal. And you come to wonder: maybe it’s time to change focus?
This is especially true for businesses. It is easy to remain too focused on property and less on what actually drives the values – the people inside. In our recent report “A New Dawn for Workplace Strategy” we are changing perspectives. The main issue is not a matter of space anymore, it’s about people.
Workplace Strategy is high up the corporate agenda due to economic uncertainty, balancing cost savings and growth agendas, the increasingly competitive landscape and maybe most of all: talent shortages. Companies have to consider the requirements of the new generation that is on-the-go 24/7, and change the way we think about workplaces. Even the word itself signals inflexibility. Maybe it’s time to talk about work life instead of workplaces?
At our new JLL head office in Stockholm we are applying these new workplace theories in real life. These ideas are packaged under the new concept WorkSmart, and we invite all of you interested in how new workplace strategies can yield results way beyond traditional cost savings, to have a look in our new office!
These issues are so exciting, not only because of its impact on corporate cultures, values and future earnings, but also because it concerns every corporation around the globe.