Yesterday’s keynote speaker, Peter Sheahan, made some very timely points as to how the strategic advantage can be gained. To sum it up, his message was a “right here right now” approach. He suggests that place matters to all of us and that the strategic advantage come with identifying the right place or places for our business right now.
This made me think about Paul Krugman, the Nobel Laureate in Economics, and his thoughts on the importance of the new economic geography. The issue of strategic thinking centered on place is largely ignored by companies. The key is tapping into the right tools, people and data to choose the right place that is a geography of opportunity. This may be considered an innovation by some; for us, it has moved beyond innovation to become a best practice.