In business, everyone is looking for a competitive advantage. Procter & Gamble and Jones Lang LaSalle found a competitive advantage in their successful business relationship that was recently highlighted in the book, Vested. Joe Stolarski describes a vested relationship as alignment between two companies with shared common goals toward an outcome where both sides have “skin in the game.” He discusses how the vested relationship between Jones Lang LaSalle and P&G provides a competitive advantage and has driven innovations, like IntelliCommand.

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