Posted by:
Ed Noha
Strategic Consulting

Welcome to Jones Lang LaSalle’s CoreNet Global Summit blog 2.0!  At the Summit last fall in Las Vegas we brought you real-time updates and hopefully, insightful commentary from our executives related to Summit presentations and issues. Expect more of the same in New Orleans over the next week and we’ll surprise you with some new features we’ve added this time around.

Which brings me to the theme of the Summit, “Business Unusual.”  This catchy phrase is CoreNet’s way of addressing the current economic environment by focusing on companies with innovative strategies and outside-the-box thinking.

There’s a framework for uncertainty, developed by Hugh Courtney, Associate Dean of Executive Programs at University of Maryland’s Robert H. Smith School of Business, that ranges from Level 1 – “clear view of the future to Level 4 – “not even a range of possible future outcomes.” Clearly, we’re operating closer to a Level 4 environment these days. The good news is that economic pressures are enhancing the opportunity for some CRE directors to break down internal barriers to creative decision-making. But a strategy of innovation should not depend on a blue moon. The ability to do the unusual should be business as usual.

I’m looking forward to hearing CRE directors as well as our own executives share their  leading-edge strategies to prepare organizations for whatever fortunes lie ahead.

Hope to see you in New Orleans.

Ed

This entry was posted on Tuesday, April 13th, 2010 at 7:50 pm and is filed under CoreNet Global Summit, New Orleans 2010, General comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.