I’ve been an involved member of CoreNet for a very long time – more years than I’m willing to share -and I have to say that the energy I’ve seen in the industry recently building up to our time together in San Diego is something new, something different. If I reflect back on the conversations we’ve all shared at the Summits even say 3 years ago, they were very highly focused on two key words… cost savings.
What’s new today? What’s different? Well, CRE is REimagining itself. We’re REorienting, REigniting and REinventing what corporate real estate means to organizations, propelling CRE from the back seat to the co-pilot’s chair. How are we doing this? We’re bringing new and innovative strategies to the table that demonstrate to the C-suite how CRE can serve as a key contributor to the overall enterprise – enabling greater productivity and profitability. The game has changed and today’s mantra is how can I affect my total cost of occupancy?
One cornerstone of this “REvolution” that I’m eager to hear more about this week is the concept of how technology is changing the way we manage assets and conduct strategic planning. While the strategic planning process may still be cyclical, the cycle moves so quickly these days that we need new tools to keep up. With technological improvements such as real-time data collection and sophisticated algorithms for analyzing information, we’re seeing a new reality form where we can assess and adjust strategy simultaneously and continuously, bringing more flexibility and fluidity.
It’s a brave, new world for CRE and I’m thrilled and proud, as I’m sure you are too, to be a part of the industry and see this future take shape. See you soon in sunny San Diego.