Posted by: Anne Thoraval, Head of Corporate Research, Jones Lang LaSalle, Asia Pacific
By the year 2020, employees considered ‘digital natives’ will be served by a super nucleus of real estate, human resources and technology services, while sophisticated data platforms will transform real estate portfolio optimisation, strategic planning and workplace management alike. These are some of the findings of the CoreNet Global study Corporate Real Estate 2020: The Future of Corporate Real Estate and the Workplace, a synthesis of view points from the top thinkers and strategists of the CRE world.
“The evolving transformation of CRE from cost centre to strategic asset comes alive in this research,” explains Jones Lang LaSalle Russ Howell, one of the project leaders. “Portfolio optimisation improvements and a renewed focus on using productivity and innovation-driven workplace strategies will be leveraged more frequently by corporations to achieve competitive success in the Year 2020. The C-Suite will increasingly turn to the CRE function as key strategic partners and stewards of the physical platform, to drive widespread transformation and total value creation.”
Visit the Jones Lang LaSalle ‘Real Talk’ Blog to read my full post about this transformative research project along with other real estate insights from Asia Pacific!