Leslie Gall
Corporate Solutions

Jones Lang LaSalle’s Social Networking Point at the Summit has been a tremendous success.  The Point provided Summit attendees with a hands-on opportunity to experience and participate in social media. 

Hundreds of friends of the firm, clients and business partners joined the conversation.  Thanks to everyone who stopped by, especially all the CRE executives who provided testimonials and other comments for our video. Another important visitor who expressed appreciation for the Point was Angela Cain, CoreNet’s new CEO—we’re all looking forward to working with her as she guides our industry’s leading organization through this exciting time.  And congratulations to Sanjiv Awasthi of Pfizer and Lana Gosnell of Union Bank, the winners of our iPad giveaway!

The conversation doesn’t end with the Summit.  Stay connected with Jones Lang LaSalle by following us on Twitter and registering for our blog alerts.

Special thanks to all the wonderful professionals at CoreNet Global who support our partnership and helped us launch the Social Networking Point, especially Anne Hardy, Logan Becket, Amanda Brooks, Richard Kadzis and Tim Venable. Also thanks to National Real Estate Investor, which helped extend our reach by connecting it to their online news site.

Leslie

Lana Gosnell, winner of an iPad, with Stuart Hicks (L) and Doug Sharp (R)

Bryan Jacobs
Corporate Solutions

Clearly, CRE professionals are still learning how social media tools will alter the workplace. Much of the discussion at CoreNet has been around how to use tools like Twitter, LinkedIn and Facebook in a corporate environment to network and market. The more important topic that corporate real estate professionals still need to address however is how using these tools which provide interpersonal connectivity and 360 feedback, can positively change how Corporate Real Estate and the workplace is managed. Here are just a few examples.

1. The ability to collaborate across large distances, share ideas faster and engage in feedback will make workers more productive. This shift will change how work is done and ultimately improve how some real estate is used and designed.  
2. The marketplace will become more transparent. Tenants will be able to provide direct feedback about buildings, find information about the availability and quality of space and even research the reputation and skills of individual service providers.
3. Occupants can give more direct feedback faster which allows corporate managers to obtain real time knowledge of satisfaction levels and naturally facilitates more direct communication about services.

The bottom line is this, companies that learn to use social media tools to add business value will succeed as the economic recovery continues.

Bryan

Caren Jones
Corporate IT

The session, “The impact of social media on work and the recovery” brought up some compelling ideas. A few key take-aways:

1. It doesn’t take much for organizations to use social media tools such as LinkedIn, blogs, twitter, etc. The greater challenge is getting organizations to recognize the value of social media. 

2. Social media has nothing to do with IT, other than whether an organization has the infrastructure in place to support corporate security requirements.
 
3. Companies should consider whether social media is a good fit within their brand, both internally and externally. If used right, it could deliver information faster and make employees and clients feel more informed and involved. In return, employees can be more productive.
 
4. If an organization is considering using social media, remember to utilize employees from multiple generations when developing and implementing a plan.

Caren