Posted by:
Nick Clifford
Associate Director, Corporate Consulting, Asia Pacific

Lady Gaga has an amazing 9 million followers on Twitter. While this statistic caused a chuckle amongst the crowd, it led to a very important point. She is able to reach 9 million people instantly when she has something to say.

Michiel Waaijer from Eight Partnership introduced us to the power of social media to reach customers and colleagues, efficiently gauge opinion, share ideas or simply keep in touch.

What are the practical experiences of the CRE professional? Microsoft, P&G and Jones Lang LaSalle shared their experiences with Social Media. Click here to read my full session report and find out more.

Nick

p.s. keep up with the Summit conversation on Twitter by following @JLLNews or searching for #CoreNet

Posted by:
Richard Wesson
Head of Corporate Accounts, Project & Development Services, Asia Pacific

I attended the session on social media at CoreNet yesterday and it was interesting to see how different companies are applying this form of communication within their businesses. Here are a few things I learnt that were completely new for me:

1. Social media doesn’t always have to be public – companies can create secure social networks using private enterprise tools such as Yammer or Chatter
2. Companies like Microsoft have specialists dedicated to thinking of new ways to create rich social experiences online – find out more at Fuse Labs
3. Jones Lang LaSalle is active in social media – for example on Twitter, YouTube, LinkedIn, Facebook and blogs such as this one  or our Green Blog – I didn’t realize we used so many channels!
4. Social media has huge potential to be used in disaster situations for crisis communications and as part of business continuity planning – very relevant to those of us in FM and PM
5. We need to understand social media if we are going to understand Generation C – the Content generation – and be able to relate to staff and customers who are social media users

I have now resolved to pilot an internal social networking forum as a way of connecting with my team of people across Asia Pacific!

Richard

Posted by:
Jordi Martin
Managing Director, Integrated Facilities Management, Asia Pacific

It is great to see the topic of social media and CRE on the Asia Summit agenda for the first time. I have been preparing for the session What’s Your Social Net Worth? CRE in the Attention Age and I have learnt a lot about the potential that social media could have for our industry.

Social media is still new for many of us, so here are a few tips on ways that you can use social media to follow and influence the Summit discussion – even if you can’t attend the Summit yourself.

1. Follow what people are saying in real time on Twitter. Search for #CoreNet -- this is a “hashtag” or a special code used in Twitter to make all postings about a topic appear in searches.
2. Find and follow bloggers writing from CoreNet – like this blog or the CoreNet NetWORK blog – sign up for email alerts or contribute your comments and questions.
3. Create your own Twitter account and share your thoughts– remember to include #CoreNet so that people can find your posts!
4. Search YouTube for video updates live from the Summit or podcasts on related topics.
5. Visit the Social Networking Point next to Summit Registration and find out how you can join the conversation.
6. Keep track of the action around the Summit; find out which sessions are most interesting, controversial or fun.

How are you using social media to seek out and connect with your peers on-site or online? Let us know by contributing a “comment” below. I look forward to hearing from you!

Jordi

What’s Your Social Net Worth?