New Orleans 2010

Finding a Place for Social Media

Tuesday, April 20th, 2010

Caren Jones
Corporate IT

The session, “The impact of social media on work and the recovery” brought up some compelling ideas. A few key take-aways:

1. It doesn’t take much for organizations to use social media tools such as LinkedIn, blogs, twitter, etc. The greater challenge is getting organizations to recognize the value of social media. 

2. Social media has nothing to do with IT, other than whether an organization has the infrastructure in place to support corporate security requirements.
 
3. Companies should consider whether social media is a good fit within their brand, both internally and externally. If used right, it could deliver information faster and make employees and clients feel more informed and involved. In return, employees can be more productive.
 
4. If an organization is considering using social media, remember to utilize employees from multiple generations when developing and implementing a plan.

Caren

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What Does Innovation Mean to IFM?

Tuesday, April 20th, 2010

Chris Browne
Integrated Facility Management

What a first day! As the new head of Integrated Facility Management at Jones Lang LaSalle, I’ve had the great fortune of being able to connect—or reconnect—with many of our top Corporate Solutions executives and key clients in my first 24 hours on the job. Since everyone is talking about innovation, a lot of the discussion is about the future of facilities management. I don’t claim to have a definitive answer yet, but I do have some thoughts based on my years of experience as a corporate real estate executive and service provider.

In facility management we are often faced with two conflicting goals: minimizing cost and maximizing service quality. We’ve already reached the point where we can match the cost to the level of service delivered and vice versa. Going forward, leading FM organizations will be those that can fine-tune this equation. For instance, a client-facing space has a different service need than a back-office operation, even within the same building. The ability to calibrate service delivery to that level, especially across a large portfolio, will bring cost efficiencies that differentiate one FM operation from another.

A parallel trend is the movement toward a “command center” model, wherein building operations are managed using technology and expertise to optimize the efficiency of resources. As an example, a manager of a large portfolio naturally would like to have a top-grade engineer at each property, but the cost might not be justified. With a strong command center in place, a few top engineers can provide guidance and expertise to less-experienced (and less expensive) professionals in each building, saving significantly on cost without affecting service delivery.

Innovation is already occurring in these areas and will continue to evolve in response to client needs in this fast-moving area.

Chris

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The Equity to Make Mistakes

Tuesday, April 20th, 2010

Joe Brady
Corporate Retail Solutions

Several bloggers have already talked about innovation as it was discussed by Peter Sheahan, Peter Belisle, Harry Topping and others yesterday. I agree with their points but also had my own takeaways from these two great sessions.

First, Peter Belisle noted that innovation almost always involves an element of risk. CRE directors need to clarify the potential or real costs as well as the benefits of any change, particularly when uncharted territory is involved. If a challenge to an innovation is anticipated, it will be easier to establish strategies for overcoming the difficulties.

It’s also important for CRE directors to enjoy some successes, even small ones, before they turn to major initiatives that have the potential to fall flat. Harry Topping of City National Bank has helped transform his company and add value that can be translated into earnings per share. But he started with incremental changes that had limited downside potential, essentially building his personal equity among corporate stakeholders. Without the element of personal trust, it might have been more difficult for him to reach the level of success he has achieved.

Joe

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What’s our “Why?”

Tuesday, April 20th, 2010

John Forrest
Corporate Solutions, Asia Pacific

As we head into the second day of the conference the mood is loosening up. The speakers this morning followed on from yesterdays keynote theme of innovation. I sat in on a session “Start with Why”. The key premise being that to inspire people (both staff and clients) we need to articulate the “Why”. He talked about some presidential examples from both sides of politics: Obama and Reagan.

As I reflect on his material, it did get me thinking about the “Why” of our business. How well do we articulate the “Why” of Corporate Solutions and do we use that to articulate clearly our vision? We have a Global Corporate Solutions Board meeting tomorrow so this is good material leading into that session. I’m looking forward to the rest of the day, particularly the closing session with futurist Jim Carroll.

John

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Energy Efficiency – There’s Help Out There

Tuesday, April 20th, 2010

Dan Probst
Energy and Sustainability

The session “Turning up the Heat: Energy Efficiency, Emissions and the Bottom Line” highlighted both the strengths and the challenges in our industry when it comes to advancing new technologies and best practices in energy efficiency. 

Brian Holuj from the U.S. Department of Energy provided a nice overview of their programs to support the industry, such as Commercial Building Partnership and the Commercial Building Energy Alliances, that are becoming great sources for identifying best practices and assessing new technologies.  Henry Chamberlain, President and COO of BOMA described their own programs like BEEP or BOMA 360, along with collaborative efforts with the USGBC, the Clinton Climate Initiative and the Green Building Initiative, in aggregating and facilitating access to the industry support programs. Other panelists provided case studies on how they have used DOE and BOMA resources in real-world energy and sustainability initiatives. 

While everyone agrees that these information sources are helpful, they also recognize that our industry is slow to adopt new practices.  There is too much momentum and comfort with old design and operating practices and our industry lacks good consistent measurement and reporting mechanisms that enable us to more easily and quickly identify the very best practices.  Better and more consistent public reporting will also begin to transform the market as tenants and buyers will be able to better discriminate between average buildings and true high performance buildings.

Dan

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