CRE 2020

CoreNet’s ‘super-nucleus’ of functions already happening!

Sunday, March 31st, 2013

 Posted by: Anne Thoraval, Head of Corporate Research, Jones Lang LaSalle, Asia Pacific

 CRE teams have progressed faster than expected on the journey toward cross-functional integration, reveals Jones Lang LaSalle’s Global Corporate Real Estate Survey 2013 (to be released next month).

Sponsored by Jones Lang LaSalle last year, CoreNet Global’s CRE 2020 project revived the notion of collaboration between CRE, HR, IT and finance. Moving irreversibly over the next decade toward the formation of a super-nucleus, it appears that merged corporate functions would serve corporations’ new operational requirements in a seamless way. The report stated that “a new storm will blow through the CRE world, bringing an entirely new operational setting for the function”.

While the storm might not have materialized, a strong wind of change has definitively blown and begun to transform cross-functional collaboration from ad hoc intersections to permanent associations. This happened out of necessity. In many cases, the trigger has been productivity-driven workplace change projects, which requires operational enablement and synchronization to support the shift from premises to employees, from input to outcomes.

Tight collaboration takes many shapes, from standard shared-services structures to new organizational models such as hubs. In organizations where this has not taken place yet, a cultural shift is needed to move teams away from narrow transactional roles. In most cases, CRE’s existing track record of ad hoc teamwork will help reposition CRE teams as collaborative change agents across the entire business.

Using the workplace as the commonality for continuing collaboration with other functions offers a rare leadership opportunity. If not seized, it also represents a risk for the CRE function to lose its influence and standing.

Anne

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Thinking creatively to guide innovation

Wednesday, October 10th, 2012

Emily Watkins discusses the new “mandate” for corporations to constantly manifest and cultivate innovation. Emily led a session at CoreNet that leveraged ideas from The Innovator’s DNA around the four behaviors of creative thinking: questioning, observing, networking, and experimenting as well as applying these behaviors with associational thinking. In the session, attendees tied this new way of thinking to topics from CRE 2020.

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Trending Topics at CoreNet Orlando

Tuesday, October 9th, 2012

Angela Cain, CEO of CoreNet Global, talks about emerging trends in corporate real estate being discussed at CoreNet in Orlando. With a focus on change and innovation, discussions cover the quality of life per square foot to more effectively bringing together support functions in an organization to successfully growing a young CRE team. Angela also previews what to look forward to at the next CoreNet in Las Vegas.

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It’s July and there’s (yet another) storm blowing …

Monday, July 30th, 2012

Posted by: Lee Elliott, Corporate Research, Jones Lang LaSalle EMEA Research

Its 8pm on a barmy (as opposed to balmy) July evening in London.  As the rain hits the office window at a near 90 degree angle, I exit the first in a series of webinars being hosted by CoreNet Global to promote the findings of their CRE 2020 project.  The project, which Jones Lang LaSalle sponsors, aims to provide insight into the future direction of the corporate real estate function and follows on from a similar study undertaken a decade or so ago.  It’s an impressive and substantial piece of work, covering a broad range of themes, each with its own detailed report of findings.  You can find out more here.

Today’s first webinar instalment focused on the inter-relationship between corporate real estate and other business support services, such as HR, IT and finance.  The notion of greater collaboration between these functions has been a theme in the industry for a while now – indeed it was part of the findings from the previous study.  Such collaboration has become a reality for many particularly given the intense focus on workplace transformation and the obvious intersections with IT and HR teams this generates.  Yet till now most corporations have stopped short of a formal, merged organisation in which corporate real estate becomes but one essential component.

The key statement from today’s webinar is that this will change irreversibly over the next decade.  To find out more about how this trend will impact your role in the future, visit the Jones Lang LaSalle ‘From the Roof’ Blog to read my full blog post along with other real estate insights from across EMEA.

Lee

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From Cost Center To Strategic Asset: CRE In 2020

Monday, July 30th, 2012

Posted by: Anne Thoraval, Head of Corporate Research, Jones Lang LaSalle, Asia Pacific

By the year 2020, employees considered ‘digital natives’ will be served by a super nucleus of real estate, human resources and technology services, while sophisticated data platforms will transform real estate portfolio optimisation, strategic planning and workplace management alike. These are some of the findings of the CoreNet Global study Corporate Real Estate 2020: The Future of Corporate Real Estate and the Workplace, a synthesis of view points from the top thinkers and strategists of the CRE world.

“The evolving transformation of CRE from cost centre to strategic asset comes alive in this research,” explains Jones Lang LaSalle Russ Howell, one of the project leaders. “Portfolio optimisation improvements and a renewed focus on using productivity and innovation-driven workplace strategies will be leveraged more frequently by corporations to achieve competitive success in the Year 2020. The C-Suite will increasingly turn to the CRE function as key strategic partners and stewards of the physical platform, to drive widespread transformation and total value creation.”

Visit the Jones Lang LaSalle ‘Real Talk’ Blog to read my full post about this transformative research project along with other real estate insights from Asia Pacific!

Anne

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