I’ve been to many trade shows during my 25 years in commercial real estate and design. I thought I was well prepared for last week’s International Society of Pharmaceutical Engineering (ISPE) Boston Product Show at Gillette Stadium.
In the past I’d meet and greet engineer types, vendors and owners with the goal of making a few connections for future business. These events usually make for a long day but are well worth the time and energy.
There was a big difference this time. ISPE was my first show as a member of the Jones Lang LaSalle Construction team. People I met at our booth or on the floor were saying: “Jones Lang LaSalle is everywhere.” The Jones Lang LaSalle brand was a great launching point for conversation.
This made me take a step back from my day-to-day operational mindset, and think about ways to use our platform to build relationships and drive new business even during economic uncertainty. With this brand recognition, there is always a way to begin a conversation with potential clients.