From Matt Giffune Vice President Jones Lang LaSalle It’s no secret that any startup that is entering this space is looking to chip away at CoStar’s market share, or create a new model for how space is marketed and found. If I were CoStar, I would be very afraid. Their product is cumbersome and their [...]
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Technology will shake the industry – part 1
From Matt Giffune Vice President Jones Lang LaSalle I’ve never been a fan of waiting. It makes me feel anxious. I like things to be figured out and taken care of quickly. As a commercial real estate broker, I feel like I am always waiting for the latest technology that is supposed to make my [...]
Thoughts on the start-up world
From Matt Giffune Vice President Jones Lang LaSalle I have been working with my co-founder John Kelleher on a project called Leasability for the better part of the past year. As a full time commercial real estate broker who has always been interested in tech, I encountered a problem in the office space leasing process [...]
Hidden competition – part 2
From Matt Giffune Vice President Jones Lang LaSalle This post also appears on Matt’s personal blog http://mattgiffune.wordpress.com/. To the tenant, a landlord is the guy that comes around and asks if everything is OK, sends you tickets to the game, and offers you space when you may not need it. To the tenant rep broker [...]
Hidden competition – part 1
From Matt Giffune Vice President Jones Lang LaSalle This post also appears on Matt’s personal blog http://mattgiffune.wordpress.com/. Tenant representation is perhaps the most competitive arena within the commercial real estate brokerage industry. Real estate companies large and small are all chasing the same group of space occupiers through cold calling, relationship building, networking, entertaining, etc. [...]
Real estate’s reluctant embrace – part 2
From Matt Giffune Assistant Vice President Jones Lang LaSalle This also appears on Matt’s personal blog: http://mattgiffune.wordpress.com/. Here are three reasons why commercial real estate brokers won’t embrace social media. CRE sales channels are old school. Their fall back is cold calling, canvassing, leasing signs, mailers, email blasts, “networking,” hunting, and playing golf. Don’t get me [...]
Real estate’s reluctant embrace – part 1
From Matt Giffune Assistant Vice President Jones Lang LaSalle This post also appears on Matt’s personal blog http://mattgiffune.wordpress.com/. I recently returned from Scottsdale, Arizona where I spoke to hundreds of my colleagues about using social media for sales. The reoccuring theme of our conference was the use of technology to accelerate sales efforts and contribute to [...]
Co-working isn’t just for startups
From Matt Giffune Assistant Vice President Jones Lang LaSalle This post also appears on Matt’s personal blog http://mattgiffune.wordpress.com/. Co-working is awesome. It’s the most natural working environment that exists. If you think about it, we as Americans begin co-working as soon as we are put into a classroom environment – usually at preschool or kindergarten. [...]
Best of Boston Blog
This year our Boston Blog covered topics ranging from the job front to parallel universes. Three of the most popular posts of 2011 were by Matt Giffune on the new ways that social media can change the sometimes stodgy real estate industry. Here again is the first installment in his three-part series Twitter is the [...]
Customer validation
From Matt Giffune Assistant Vice President Jones Lang LaSalle This post also appears on Matt’s personal blog http://mattgiffune.wordpress.com/. It is widely believed that real estate is a “relationship business.” While I’m a believer that relationships are the cornerstone of success in any business endeavor, it is shortsighted to subscribe to the notion that if you [...]