Archive for the ‘By Country’ Category

RECON 2013: Leaving Las Vegas

Wednesday, May 22nd, 2013

james brownPosted by: James Brown
Head of EMEA Retail Research
Jones Lang LaSalle EMEA Research

 

 

Four days and four nights in Las Vegas for our JLL Global Retail Agency Board at ICSC RECon and I have made four observations.

 

  • First, the US is an amazingly dynamic and innovative retail market, with a vast, untapped supply of retail and leisure brands and formats that have yet to explore new territories.
  • Second, global is the key theme that dominates recent conferences I have attended. Against the backdrop of mixed economic growth prospects and therefore both risk and opportunity, the globalisation of retail appears to have accelerated.
  • Third, our JLL global network of retail expertise and its potential to advise global retailers is what it is all about. ICSC RECon Vegas has assisted in building stronger internal and client relationships and in creating new opportunities.
  • Finally, Las Vegas has exceeded expectations and has provided everything we needed to get us through the four days. It is truly unique, but it’s now time to head home.

 

UK Retail – British Land signs deal with BT to provide Wi-Fi at its Shopping Centres

Monday, May 13th, 2013

jonathan bayfieldPosted by: Jonathan Bayfield
Retail Research & Consulting
Jones Lang LaSalle EMEA Research

 

One of the big stories in the UK retail sector this week is that customers at British Land’s shopping centres will be able to enjoy free Wi-Fi later this year. As many of you know, for me, this is really great news!

British Land’s full shopping centre portfolio will benefit from the deal with BT Wi-Fi. Additionally to providing free Wi-Fi to its shopping centre customers, British Land has come to an arrangement to work with BT to try and deliver a strong Wi-Fi offering at a number of its open air shopping parks.

The move follows news from earlier in the year that intu, the rebranded Capital Shopping Centres, is installing Wi-Fi across its shopping centres as part of a wide-ranging digital improvement. The Trafford Centre is the first in the portfolio to benefit from a new fibre optic network and the provision of high quality free Wi-Fi throughout the mall.

It seems that Wi-Fi in UK shopping centres is slowly becoming the norm. It wasn’t too long ago that I visited Westfield Stratford City after work to pick up some ‘summer’ items for a family trip to Southern Africa. My flatmates and I did a bit of shopping, then went for a Nando’s; while waiting in the queue I was able to log on to the Westfield Wi-Fi and find out whether retailers had launched their ‘summer’ lines or not, and see what was in the market before I went in to try on my favoured items.

Intu’s research signals that almost half of UK internet users will, like me, make use of the internet at some point during the shopping process and that the conventional borders of online and offline shopping experiences are becoming more distorted. As I have discussed in this blog before, the introduction of new technology by both retailers and landlords is crucial to improving the customer experience, and increasing the connectivity between the landlords, retailers and consumers. British Land, Westfield and Intu are at the forefront of this evolution, as they seek to provide customers with a harmonious, multi-channel experience in their centres.

 

Please click on this link if you would like to read this week’s retail and leisure news.

What is retail’s future?

Monday, April 22nd, 2013

emea-retailPosted by: Jonathan Bayfield
Retail Research & Consulting
Jones Lang LaSalle EMEA Research

 

Three months after joining Jones Lang LaSalle as a graduate in the Retail Research team – I thought I should have a look into where I think the current retail market is and peer into its future.

The shopping centre or high street of yesterday is a thing of the past. Customers, myself very much included, are searching for a multi-channel combination of accessibility and, more importantly, experience. This new type of consumer is demanding more from the retailer than ever before. I want to have freedom to shop when, how and wherever I want. Whenever I look to buy in store, I will have looked online and vice versa. In fact, often I’ll be browsing my phone, sending my friend’s pictures of what I am trying on and they’ll be sending me information about what else is out there. Radical structural change is taking shape, which the real estate industry must adapt to. This video of London’s new Burberry store showcases the store of the future, the merger of the high street with e-commerce.

‘Experience’ focused stores, which marry elements  of e-commerce (such as Burberry’s) in super-prime locations, such as London’s Regent Street, are the growing trend for international retailers, as our team has detailed in the recent Destination Europe 2013 report.

Retail’s future is clearly going to have an ever increasing engagement with the internet. As a big fan of my iPhone, I am not surprised to note in this BCSC report, that 25% of total UK sales are expected to be driven by m-commerce (mobile) by 2020.

As shoppers increasingly become visitors of retail space, the shop experience becomes more crucial for brand engagement as new consumers can shop on the move anytime and anywhere. London’s Niketown,  in the prime location of Oxford Circus, has been a leader of this engagement for a number of years. Much to my family’s frustration, I would love to kick a football around on day trips to London and watch the latest extended edition adverts in store, never buying anything there and then.

The latest type of commerce predicted to start making more and more powerful waves in the sector, is s-commerce. This is essentially the effective use of (online) social networks to promote and sell good. Retail Specialists, Conlumino, have analysed s-commerce’s likely growth and claim that over the next five years, the value in the UK will rise from £1.6 billion today to around £3.3 billion. Retailers using sites such as Facebook, Four Square and Twitter to drive sales and footfall to stores are likely to be ahead of the market, for a consumer like me at least.

MAPIC 2012: Emerging market opportunity – Core market priority

Friday, November 23rd, 2012

Dominic BouvetPosted by:
Dominic Bouvet
Pan European Retail Agency

Having landed safely on British soil and back into the swing of normal – non-conference life – I have been asked by my colleagues what the sentiment at Mapic was like. JLL’s latest research suggests, and pardon my crude summary, that we have observed burgeoning success of the emerging growth markets and these markets provide some attractive expansion opportunities for retailers with established growth strategies.

A perfect example is Swedish retailer H&M. Ranked second, just below Zara in terms of % of coverage across Europe’s key markets, it currently has a presence in 96% of markets covered. With plans to open stores in Mexico, Malaysia and Kuwait over the next 18 months, H&M clearly has its sights on furthering its global coverage. This resonates loud and clear that retailers with a strong and translatable position should and clearly are exploring international expansion.

However, even though there is little doubt that European retailers understand the huge opportunity in the emerging markets, such as the BRIC countries, from the discussions I had at MAPIC retailers are realising that entering these markets with multiple stores is not as easy as first anticipated and there are several reasons for this, including high property costs, high land values, political difficulties and logistical issues. The European retailers that I met in Cannes are hence re-focusing on their core portfolio of stores in prime shopping centres and on the high streets, which is encouraging news for all those involved in the European retail market.

To summarise, the opportunity for retailers to grow their portfolio is inevitable in the emerging markets, but it is essential that they do not forget their core markets!

Retail takes off…

Tuesday, November 13th, 2012

Gould, VictoriaPosted by:
Victoria Gould
Director, Shopping Centres Retail UK

While relishing a spot of quiet time before I boarded my flight to Nice for Mapic 2012, I thought it was an ideal opportunity to share my thoughts on a number of aspects of airport retailing – my pet subject as I am the Retail Director of the newly formed JLL Airport Group.

Airport retailing is so different to the traditional high street and shopping centre locations in the UK – but the basics are still the same. Retailers need to understand the longer trading hours, exaggerated peaks and troughs during the year, the detailed quality of the passenger data and the generally positive frame of mind of the passenger. People travel for a variety of reasons – but everyone buys something at the airport whether it be a coffee or a Mulberry handbag.

We are currently working with a number of airport operators globally, trying to dispel any myths regarding the complexity of trading in such an environment – yes there are challenges, but the opportunities hugely outweigh them. We are helping them to deliver new retailers and bespoke concepts to the world of airport retailing. UK airports are generally market leaders in terms of retailing – having already identified the spend potential in the airside environment – especially following the introduction of the new security measures after 9/11, which means that passengers are keen to get through security and there is no particular desire to dwell landside. There is still significant room to improve the offer for travellers – to provide the premium shopping centre environment, just with some planes and a runway attached!

Gatwick Airport is leading the way in trying to break the mould in terms of offering the overall airport experience – the customer comes first – from the moment they arrive, through the world-class automated security system to the departure lounge which is currently under development (South Terminal) that will provide an exciting but stress-free shopping environment. Gatwick is also encouraging an omnichannel approach – with the hopeful end result that retailers will have a capsule offer onsite (airport stores are by nature much smaller than the high street or shopping centre interpretations) but still offering the full product range that can be ordered inshore, take advantage of the benefit of the discounted price and have it ready for collection when they return or even have it delivered to their home.

More and more Retailers are now looking at airports, especially in these difficult economic conditions – it is all about new markets, new target customers and new revenue streams.

To sum up – airport retailing is a huge opportunity for both retailers and airport operators alike – a potential win win situation. Retailers benefit from international brand exposure and new revenue streams. A great and desirable retail offer will also help attract new airlines and new routes to the airport, which in turn means greater passenger numbers and revenue growth. This is a really exciting aspect of the global retail Market for both me and Jones Lang LaSalle!

To infinity and beyond….

Friday, October 5th, 2012
Posted by: James Brown
Head of EMEA Retail Research
Jones Lang LaSalle EMEA Research
Technology is truly accelerating the rate of change in how retailers promote their products, and in how we shop and communicate. Here is a great example of combining traditional retailing with augmented reality and social media.

Against the backdrop of structural change playing out in retail, there is a need to figure out what the future retail and retail property landscape will look like.Without a doubt there will be more retail casualties. Some of the retail failures will be overdue, in other words, they only lasted this long thanks to a decade of impressive consumer spending, but others will fall victim to increasing competition from the internet. The UK leads the way online and whilst other European countries are lagging, growth in online will continue across the board, for some time to come. Our estimate is that 25% of sales in the UK will ultimately go online and this will hit some harder than others – retailers (books, music, software, gaming, electricals etc.) and retail property alike. The winners will be those that differentiate through exceptional convenience or experience, or both.

What the future holds was discussed at length at the recent BCSC annual conference in Liverpool, is likely to feature heavily at Mapic in November and will remain front of mind for many, for some time. What is for sure, is that predicting the next phase of retail will not be shaped by looking at the past, but will be far more reliant on innovation, entrepreneurialism, dynamism and foresight. Look at the data, but be prepared to think the unthinkable, because in some areas of retail it is already happening.

Who will win gold in 2012’s summer of fun?

Monday, June 4th, 2012

 

Julie Collins Jones Lang LaSalle

Posted by: Julie Collins
Retail Research

Jones Lang LaSalle EMEA Research

With less than 70 days to go now until the London Olympics, retailers will be hopeful that the combination of the Queen’s Jubilee (and a welcome additional bank holiday); the Euros and the Olympics will lead to an increase in consumer spending. Pub and restaurant operators will also be looking to the summer festivities to make up for what has been a soggy start to the early summer.

The key questions are whether, given all the hype, spend will increase, and who will benefit?

Undoubtedly grocery spend will increase as a result of Jubilee street parties, Olympics bbqs and football gatherings. Sainsbury’s and Waitrose are currently looking well placed to take advantage of this additional spend.  Their recent form suggests that customers are happy with the service and quality provided, and many non-shoppers will see the summer celebrations as a perfect opportunity to trade up from Tesco, Asda and Morrisons. Whilst Tesco have replaced their ‘Tesco Value’ range with ‘Everyday Value’ and have brought back their Clubcard Exchange promotion, they have limited time to change their poor customer perception, and gain sales from their competitors.

John Lewis is likely to continue its run of form with strong sales of TVs and merchandise for both the Jubilee and the Olympics.  The windows of John Lewis Oxford Street currently show a strong Cath Kidston / Emma Bridgwater focus and a key highlight on all things ‘Union Jack’.  British retailers will benefit from the surge in patriotism associated with the summer events, for example, the ‘Corgi’ women’s tops in Next and the Jubilee tea cosy’s currently on sale in M&S.

Who will struggle to benefit from the ‘summer of fun’?  Well, big ticket retailers are likely to continue to suffer.  If grocery, TVs and Jubilee / Olympics merchandise spend are all set to increase, then spending elsewhere simply has to be squeezed with the economic climate as it is.  With shoppers at Jubilee parties, watching the football or at the Games, spending on DIY or new sofa purchases will be less likely this summer.

Summer 2012 offers a number of retailers a real prospect to grow sales.  Availability of products is imperative for supermarkets, and the weather will no doubt play its part in sales.  Retailers at Westfield Stratford City have an amazing opportunity to convert visitor numbers into actual spend; appealing window displays and short queues will be fundamental for this.  It remains to be seen how successful Team GB and England will be, but retailers will certainly be hoping for a golden summer.

Retail and The Black-Hole Effect

Wednesday, April 4th, 2012

Posted by: Colin Burnet

Retail Research & Consulting

EMEA Retail Research and Consulting

What was the average size of the Welsh backline in the Six Nations? According to various estimates, somewhere between the size of my shed and my house. My initial reaction was that I’m glad my playing days are long gone. But it also seems to be indicative of a wider trend, towards size, power, scale in everything.
In retail property, the trend is undeniable. We term it  ‘black hole retailing,’ whereby prime, dominant centres suck in so much of the spending in their regional catchments, that they leave increasingly little for former prime, secondary and tertiary locations. To illustrate, Westfield announced recently that it’s two London flagship malls will sell an astonishing £2bn worth of merchandise this year. Westfield also announced that it is selling three of its minor UK shopping centres to free up cash to fund a share buyback and to ‘expand its global reach in primary markets.’
Across Europe, major players are selling either non-core or secondary stock to focus on their existing larger centres, or to buy new absolute prime stock or to fund their prime development pipeline. Notably;
• Unibail-Rodamco is selling some of its smaller centres in a bid to focus on its larger centres
• Klépierre plans to sell €1 billion of assets by the end of 2013 to finance its prime development programme (no doubt a factor in Simon Property Group’s recent weighty investment in Klepierre)
• Corio is selling €670 million worth of properties to help finance a €2.5 billion pipeline of shopping-centre projects
• Hammerson is selling its office stock to concentrate on its major retail assets
• British Land will invest primarily in locally dominant retail assets amid increased polarisation between prime and secondary in the sector.
What this confirms is that the major developers, investors and retailers alike appear to be backing the ‘size is everything’ mantra. We explore this, and other hot topics, in more detail in our Retail 2020 series. It’s gratifying to see that the Welsh rugby team, for one, have taken the message onboard!

The German Shopping Center Investment Market Outlook 2012

Monday, March 5th, 2012

Post by:Anke Haverkamp

Team Leader Shopping Center Investment Germany

In 2011 the commercial property investment market in Germany was clearly dominated by the retail sector, which accounted for around 45% of the total transaction volume of €23.5 billion. This positive trend is also evident with shopping centres. The transaction volume in 2011 grew by around 54% to €4.8 billion, meaning that shopping centre transactions accounted for around 45% of all retail property transactions. What are the main trends on the shopping centre investment market in 2012? 

Stable prices but little demand in the middle risk segment

Investor demand for Core products will continue to dominate the market situation in 2012. It is more likely that there will be a greater scarcity of high-quality products in 2012 than in the previous year, however. For this reason, we expect to see either stable or slightly higher prices in this segment. At the same time, demand for Core+ properties remains very limited. This is due less to a lack of interest or the non-availability of capital, but more to a prevailing sense of great uncertainty on the market. The majority of investors behave in accordance with the general market sentiment, and demand disproportionately large risk premiums for shopping centres that do not fulfil all aspects of the desired profile. This means that sellers and buyers rarely agree on price. We observe strong demand for value-add properties and opportunistic investments. In contrast to 2006/2007, “opportunistic” no longer means uncritical buying behaviour that is focused only on price. On the contrary, a credible story has become decisive for a successful sale. The expected market development in terms of yield compression is no longer enough on its own. 

Sellers in 2012

In 2012 we expect banks to continue the process already partially started in 2011 of cleaning up their balance sheets. Core properties are more likely to be sold off in individual transactions. On the other hand, it often makes more sense to sell value-add or opportunistic properties as part of a portfolio in order to increase the investment volume and optimise both time and resources. Furthermore project developers, but also asset managers in particular, will typically continue to exploit the good market environment for sales. It is not yet clear to what extent the German open funds will emerge as sellers. We will certainly see a sale or two on the market based on the fact that open-ended funds are increasingly focusing on active asset management. May 2012 will represent a decisive point in time, however: four of the currently closed funds will then have to decide whether to reopen or liquidate.

Trends among purchasers

The capital structure of large property transactions, which regularly take place in the shopping centre category as well, is becoming increasingly diverse with the development of more complex forms. Equity contributions and alternative financing channels are gaining in importance in this area.

Local expertise

Investors have recognised that shopping centres are a very complex product. Against this background, we are increasingly observing that international capital is joining forces with local retail specialists. This is happening in two ways: first, investors identify a suitable product and bring in an established market player early on during the examination phase. This player later takes on the asset management and frequently buys a minority stake in the investment; second, investors participate in project developments that have already reached a certain stage (e.g. pre-lettings, building permits etc.). For players such as ECE, this approach is not new. What is new is that the circle of the local partners has expanded, as have the number and origin of the investors that are searching specifically for these investments. This type of cooperation was first evident on a larger scale at the beginning of 2010, and has continued steadily since then. Local players with very good development know-how will particularly profit from this evolution. In this way they will be able to cover funding shortfalls with the required additional equity.

Shareholdings/partnerships

A further trend that is becoming increasingly apparent is the flow of capital from global and European sources that want to invest directly in property, rather than indirectly as in the past, and enter into long-term partnerships. As a rule, they aim to establish joint ventures with equal shares and seek partners that have an equally long-term view. This development opens up interesting possibilities for property owners. Property companies are able to sustain their asset management role and release capital at the same time. A positive side effect is that property investments are also increasingly becoming liquid in Germany, as long as the underlying joint venture agreements fulfil the demands of international and institutional investors. The fact that most sales of investments are not subject to land transfer tax also makes this investment structure very attractive commercially. This has particularly been the case since the land transfer tax was increased in several federal states.

All in all we expect a further interesting year on the German shopping centre investment market. Apparently, the market conditions remain good and shopping centre transactions will account for the majority of the complete retail investment volume once again.

Link to report:

http://www.joneslanglasalle.de/ResearchLevel1/Shopping%20Center%20Report%20-%202011_EN.pdf

Top Ten Most Attractive Cross Border Retail Destinations in Europe

Monday, March 5th, 2012

Posted by: James Brown

EMEA Retail Research and Consulting

Here at Jones Lang LaSalle we have analysed the presence of 150 leading international retailers within 55 European markets and created an index of the top ten most attractive cross-border retail destinations in Europe. The index reveals that London attracts the greatest number of international retailers, whilst the USA ranks number one as the biggest exporter of retail formats. Against the backdrop of a volatile economic climate, retailers’ expansion strategies have sight on the longer term and targeted expansion is still underway.

According to our Cross Border Retailer Attractiveness Index, the top ten most attractive cross-border retail destinations in Europe are;
1.       London
2.       Paris
3.       Moscow
4.       Madrid
5.       Milan
6.       Prague
7.       =Munich, Istanbul, Barcelona
10.     Rome

This polarisation of the retail market, which is occurring both at a national level and within city markets, is being exacerbated by the constrained shopping centre development pipeline, particularly in more mature Western markets. The supply of truly modern space that is suitable for top tier retailers remains tight in most markets. New city schemes that have opened, such as Westfield Stratford in London and Marmara Forum in Istanbul, have proved to be hugely attractive, both to new and existing brands, and consequently to the end consumer. These schemes have also been responsible for ‘importing’ new international brands into their respective markets.

The constrained pipeline is also contributing to cross-border retailer expansion, as Western retailers look outside their home markets for more space and greater sales potential. European retailers such as Desigual, Inditex, Fast Retailing, Bestseller, H&M, G-Star and Superdry have all been in expansive mode over the last 12 months, whilst the USA is now the dominant exporter of retailers, accounting for almost 20% of all international retailer presence. Long established brands such as Starbucks, Timberland and Gap account for a significant proportion of this presence; it is, however, the likes of Forever 21, Hollister, Apple, Disney and Abercrombie & Fitch which have led the Americans almost by ‘stealth’ to pole position. The UK is the second most popular origin of international retailers, followed by Germany, Spain and France.

The top ten largest exporters of retail formats across Europe are;
1.       USA
2.       United Kingdom
3.       Germany
4.       Spain
5.       France
6.       Italy
7.       Sweden
8.       Denmark
9.       Netherlands
10.      Canada

Interestingly, we have identified certain European cities which have both strong market fundamentals and currently, a relatively low international retailer presence. In particular, the Scandinavian markets of Oslo, Helsinki, Gothenburg and Malmo, in addition to some UK, French and German regional cities. These will no doubt begin to feature on the radar for retailers seeking further international expansion.