Posted by: Jennifer Townsend
Senior Analyst – Information & Data Team
Jones Lang LaSalle EMEA Research
I was saddened to hear of the break-up of Tom Cruise and Katie Holmes and wondered what might have led them to this. They say that one of the main routes to a loving relationship is to understand and communicate with each other. Given the tighter economic climate with business harder to find, it is more important than ever to make a concentrated effort to learn as much as possible about your client’s business.
There are always plenty of opportunities to get a better grasp on the business your clients are involved with. Within Research we take this seriously. Using a global news database, we can keep on top of industry and company news and identify potential opportunities as they happen. If the company is public, there is a wealth of information freely available – from company accounts, investor presentations, selected broker reports and of course the company websites. From this we can build a detailed picture of the company, its’ financial position, locations, strategic direction and its real estate issues.
In order to assimilate this information more easily, we produce in-depth company reports. These include using business analysis tools such as SWOT (strengths, weaknesses, opportunities and threats) analysis, peer comparison mapping alongside detailed financial analysis. This analysis can be used to create a picture of the organization and identify where it can grow, where it needs to build, and what it should watch out for.
All this information means we are able to fully understand what the client hopes to achieve, their strengths and weaknesses, who they are competing against and the environment in which they are conducting their business. With this knowledge you can develop meaningful solutions and build lasting relationships.
For more information on our business intelligence capabilities contact Jennifer Townsend