There are a few rather pertinent questions in each developer’s mind before initiating a new commercial project. The overall market sentiment that governs demand and leasing activity is not the only harbinger of risk that developers must consider. Perceptibly, the site location to be acquired for project development is a vital aspect due to the fact that its spatial proximity to other sites will have an impact on the cost of doing business for tenants and/or the demand for the product/services that the tenants are selling. When a developer acquires a site, the cost of acquisition is a significant determinant of the quality of the building. Generally, as the cost of the acquired site increases, the building will be of a higher quality and will cost more to develop. Furthermore, as the price of the land increases, the site is likely to be more densely developed. These fundamental economic connotations partially explain why certain areas of cities are more densely developed with high rise office buildings whereas other areas are less densely developed with warehouses etc., for instance, on relatively low-cost suburban/ agricultural land.
A basket of chief components based on which quality and cost can be differentiated include – facade, quality of interior layout coupled with functionality, accessibility from site in terms of transportation etc., other amenities such as dining and wellness centres, landscaping, parking, common areas, quality of air conditioning (HVAC) and exterior finish (granite, wood etc.) Now, there is always a level of uncertainty as to how the quantity/quality of services provided should be packaged to meet potential demand. As such, there is always a latent source of project risk. It must be borne in mind that not all new projects are initially constructed as “class A” space, which is supplemented with higher quality interior, exterior and mechanical components. In the ultimate analysis, investors must screen the demand for space in terms of the characteristics of the demand by end-users for a given market. This demand, in turn, is a function of the nature of employment in the given local market. It is only with an acute understanding of the local economy and the nature of employment that the developer anticipates demand as accurately as possible and supplies the quantity and quality of space in the suitable combination to satisfy market demand. However, as important as the above is, it is equally important to be mindful of the fact that there are a host of other factors upon which rests the eventual success of a project. The developer always has to leave some room for the unknown – for even with meticulous planning things might not always go as planned.
Therefore,
“Don’t expect to find the trick of the trade in a book…. Learn the basics, accept a degree of risk and then get out and do it.” – Kendra Todd, winner of Season 3, The Apprentice
About the author
Ankita Satnaliwala is the Senior Analyst, Research and Real Estate Intelligence Service for Jones Lang LaSalle in India, based in Kolkata.











